Digital & Influencer Marketing

SPOTIFY

We use a direct-to-listener strategy on Instagram to attract new daily listeners to your track and Spotify profile, helping more people discover your music. The process is completely organic, driving daily streams, followers, likes, saves, and increasing the chances of your track being added to fan-curated playlists. This approach also provides valuable data that can boost the Spotify algorithm, promoting further streaming growth and global music exposure—exactly what Spotify wants to see.

Essential Strategy:

We'll begin by focusing on one key track or video to attract fans from similar genres globally. The strategy revolves around organic digital audience growth, directing carefully targeted Instagram users to your track/profile on Spotify. Our main goal is Spotify audience growth, increasing listeners, streams, and followers.

We'll take a global approach, leveraging Spotify's ability to grow audiences without borders. While we'll focus on listeners in your region(s), we'll also target international markets important to your development. We'll prioritize 'trigger cities'—places with high streaming rates but not necessarily major music hubs (e.g., Latin America, Southeast Asia, Mexico City, Santiago, Buenos Aires, Kuala Lumpur), while also considering other key cities and countries relevant to you.

Key Intended Outcomes:

Greater global visibility for the artist
Growth in organic monthly listeners on Spotify
Rise in organic followers on Spotify
More organic saves of tracks on Spotify
Growth in fan-curated Spotify playlists
Enhanced potential for algorithmic promotion
Increased organic streams on Apple Music
Higher number of Shazams on Apple Music
Boost in organic growth of Instagram profile
Increased organic YouTube views and channel growth

SFA Pitching

If requested, we can assist with writing your Spotify Pitch as we know what the editors are looking for. With any release, we highly recommend pitching anywhere between 30 and 42 days before release.

Please note: We are unable to provide feedback from the editors and placement is not guaranteed.

TIKTOK

Our TikTok "For You Page" advertising helps you reach millions of targeted users organically and effectively. This approach drives genuine engagement, including more views, likes, shares, and followers. By using your post as an ad on the For You Page, we ensure your content gets seen and encourages viewers to interact with it and follow you. With a strong track, an appealing profile, and compelling ad creatives, you'll see real, organic engagement—no bots or artificial methods.

TikTok Marketing Added Value / Return On Investment:

Increase views, likes, and followers on your post and profile.
Precise targeting ensures your content reaches the right audience in the right places.
Boost awareness, attention, and visibility for your music or brand, potentially leading to viral traction based on campaign size and existing organic traction.
Reach new audiences for your music, contributing to growth on platforms like Spotify and Apple Music.
Cost-effective alternative to expensive and unpredictable influencer marketing campaigns.
Targeted digital marketing offers a proven, affordable method to gain exposure on TikTok among users likely interested in your music or brand.